Big Data is an electronic pop project that broadly focuses on themes of advancing technology and the Internet Age, and how this affects our individuality and daily lives. It takes a paranoid approach, worrying this technology is being used to control us or is getting out of control. It's a pretty bleak (albeit unfortunately I can hardly call it 'pessimistic') outlook on things, but it goes SO hard.
Why the objectum reading? I got into Big Data through their song "Automatic". It's a song about tech augmenting our daily lives in the background automatically, with the lyrics written from the perspective of the technology itself. It goes for a strange romantic angle for the lyrics though - the tech telling you that it feels complete when it's with you. It's really.
Themes of technology coming to life (mostly figuratively) crop up pretty often in Big Data's work, and it's almost funny how often it comes across as romantic (albeit controlling). I rambled a little more on the Discord server, but a good example is Sick For Me. It's about using the internent to feed into your worst paranoia because of how convenient and easy it is, and this is the chorus:
> I wanna feel you close to me
> I wanna hear you beg and plead
> I want to see you sick for me
> A new kind of love, no remedy
In general, I love this entire album (and 3.0 too!) Some select songs I like a lot from Big Data:
One of my favorite electronic musicians. Objectum reading
is super not intentional but it appeals nonetheless if you want
music about dating your phone.
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